Ok, I understand the premise now.
Basically, customers... through a natural process, will get tired of being "captured" by marketers. Doc then presents the idea that we will (as customers, or "we") somehow bring our own means of selecting vendors to the marketplace, instead of the other way around.
So, when we want to buy something, we will tell the market, and vendors compete for our dollar.
I think Doc might have too high of an opinion that the average customer will be able to manage their own means of doing so... unless that means were very easy to use.
But he also suggests "agents" who will execute this process declaring Intention for the customer. This makes more sense, although it brings me back to the question I asked in the Prologue post. Will the customer be willing to trust another "data storage" person with their data? Facebook has already violated privacy... Google does the same at times... so how could this be any different?
Time will tell.
It's easy to assume, I think, that we can somehow begin this transformation... but there are a LOT of changes that must take place to make the Intention Economy a reality. Let's see what Doc presents next...